Development

Saeco is recognized for its innovation – a critical success factor for the group – which has allowed it to strengthen its position in the market. This innovation has always been accompanied by its extraordinary ability to understand and anticipate the needs of the market: consumers who pay more attention to product performance and style.

Today, as the European leader in the coffee machine market, the group has confirmed its core business in the segment of fully automatic espresso machines for domestic use.

Considerable cultural changes and new lifestyles are bringing about an increased consumption of espresso coffee in most countries in the world and new markets are opening up to operators. Today, Saeco International Group is in the ideal position to timely seize these opportunities for growth.

On this point, acquiring control over Gaggia S.p.A. - owner of a historic brand in the professional coffee machine industry - in 1999 has played a fundamental and strategic role.

The group also pursues expansion into new markets thanks to the important investments it sets aside for the rationalization of production plants in Italy and construction of a new complete-cycle production plant in Romania.