Saeco USA Launches Nina

CLEVELAND – March 16, 2008 – She’s full of energy, cute and young, both hardworking and comforting.

Meet Nina, the new line of espresso machines from Saeco, bringing high-end coffee to the masses – a move that
John McCann, president of Saeco USA says is ‘being demanded’ by the mainstream U.S. culture.

“In the last year alone we have seen a dramatic shift in coffee culture; teens are choosing Starbucks over McDonald’s,
wedding registries are commonplace for espresso machines, espressos have taken their place alongside wine as
the beverage of choice for tastings and entertaining. We recognize this and made no haste in developing a machine
that fit with this movement.”

The Nina series completes Saeco’s BMW-designed line of machines with a traditional, portafilter machine to complement
the automatic machines Primea, Talea and Odea introduced last year. BMW Group designed the exterior of the Nina
with sleek lines, compact construction and a modern color palette.

According to McCann, this launch is in line with Saeco USA’s mission of bringing espresso-based beverages home.
“Our technology is superior, which enables us to improve the quality of traditional machines through our technical
innovation and component standardization – elements our competitors cannot offer. Saeco is currently the manual
market leader in Europe and we hope to surpass our competitor’s sales volume with a competitive price point while
offering consumers superior technology that can be found only from a company that focuses on coffee exclusively,
unlike other housewares brands.”

Combining taste quality with consumer friendly, easy-to-use features is a staple that endears Saeco to its consumers.
They know it delivers a consistent cup, made possible by a unique approach to product development, found more in
consumer electronics than housewares. Case in point is the stainless steel boiler of the Nina line. Stainless steel
construction provides increased resistance, a longer life, increased temperature stability, and increased steam quality and quantity. All of these qualities provide consumers with the most durable machine producing the highest quality coffee.

“With the Nina we are able to renew and rationalize a manual espresso machine, we give it a sleek package and
position it at an attainable price point,” said McCann. “With our new machines, Saeco has switched from a stratified
range of products to an increasingly competitive one, providing better machines for every level of end consumer. Nina allows us to make the gourmet coffee experience attainable to more consumers and was produced with the
intent that apartment dwellers have the small amount of counter space for it, discerning palettes recognize it, and
fashion-forward individuals appreciate the design of it.”

The Nina line consists of three models; the Nina with manual controls and Pannarello frother retailing for $250, the Nina
Cappuccino with an automatic Cappuccinatore frother and beige exterior color for $300, and Nina Bar with a touch
electronic dosing system and control panel for $350.

For additional information on the Nina models and their features,
including the valve water tank, height adjustable drip tray and new ESE metal filter holder, visit www.saeco-usa.com