The Gift that Keeps On Giving - Saeco Primea

CLEVELAND - October 21, 2007 - Giving a Saeco Primea gourmet espresso machine to a loved one is as good as
putting cash in their pockets. On average, a single gourmet coffee from a coffee shop costs $4 per day - that's over
$1,000 per year on coffee beverages, such as espresso, cappuccino, latte macchiato, and mochaccino.

According to the National Coffee Association, more than half of all Americans drink coffee daily. If all of these coffee
enthusiasts were to receive a Primea espresso machine, they could enjoy the same quality and individuality of coffee
beverages found at the coffee house on Christmas morning, during the holidays, and beyond.

The Saeco Primea espresso machine line provides a luxurious and customized experience for any coffee enthusiast
at the push of a button. Using the latest touch technology, Primea features put the ability to control the strength, size,
temperature and frothed milk in the hands of the user, all through a colored touch screen (Primea Touch Plus) or
digital click-wheel (Primea Ring). With this gift, coffee lovers everywhere could take quality coffee to new heights by
creating their own signature beverages.

The Primea machines are available this fall at a suggested retail price of $2,400 - $2,900 (or two years of coffee
house purchases). The new, comprehensive super automatic espresso machine line from Saeco includes the
Primea, Talea and Odea, ranging from $500 - $2,900. For more information on the products, technology or detailed
model features, log on to www.saeco-usa.com